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Hi, I’m Vani Hari, the co-founder of Truvani.

Today I'm happy to share that we launched 3 new personal care products: Organic Deodorant, Lip Conditioner, and Clean Toothpaste.

You will love how it feels when you use these 3 products. They're made with GREAT ingredients and they actually work.

But don't take my word for it.

We sent these products to some people on the Truvani team...

Look How Excited These People Are Right Now…

One of the benefits of working at Truvani is getting access to all of our products before they launch into the world.

Look how much people love our new products:

The #1 Reason Why You Will Love Each Of These Products

When you look at some of the most popular deodorants, you’ll notice they rarely have the USDA Organic Seal. This makes zero sense.

Think about it. If you’re going to make a natural deodorant with great ingredients like arrowroot powder (which can help keep you dry) and coconut oil and shea butter and MCT oil… the ingredients should be USDA certified organic.

But I struggled to find deodorants that had this seal of approval. So, I created one myself.

The best part? It actually works. No aluminium. No other weird ingredients. Just deodorant that works. And it’s USDA certified.

Note: This deodorant goes on smooth. It feels great. Just make sure you generously apply under your arms so you don't miss any spots.

The #1 Reason Why Truvani Created Deodorant

The #1 Reason Why Truvani Created Toothpaste

When I first taught Harley how to brush her teeth, it hit me. Kids rarely spit out toothpaste. It reminded me of when I first looked at toothpaste ingredients myself…

They were ridiculous. Like carrageenan. It’s so controversial and people are mad about it in almond milk… and they should be mad about it in toothpaste, too.

Yes, I want clean teeth. And fresh breath. Who doesn’t? But in addition to accidentally swallowing toothpaste, did you know that your mouth can absorb whatever you put in it.

This is why ingredients in toothpaste are so important. So, I made a toothpaste.

Now, you’ll notice that our toothpaste is not USDA organic. Why? A real toothpaste requires some ingredients that can’t be organic. Like calcium carbonate. This is a compound often made from minerals from rocks… and rocks can’t be organic. But this ingredient is essential because it's a light abrasive that can help clean teeth.

This toothpaste is more liquidy than other toothpastes. We do not use hardening/fluffing agents. Please store upright, on the cap.

I’m obsessed with soft lips. Especially during winter and early spring. I find myself using lip conditioners multiple times a day to help keep them from drying out.

But why did Truvani make a lip conditioner?

Just like with toothpaste… you’re not supposed to eat it. But sometimes you do. Unintentionally. I read one stat… supposedly lipstick wearers swallow up to 7 pounds of lipstick in a lifetime… accidentally.

Yikes. We aren’t sure how much lipstick people actually eat… but if you’re going to almost eat it… the ingredients might as well be top notch. We use organic oils and butters that help deeply nourish and moisturize your lips.

Note: This lip balm is unscented, with a remarkable blend of ingredients. When you apply, you'll feel like you're instantly moisturized.

The #1 Reason Why Truvani Created Lip Conditioner

Our Guarantee


Fall In Love With Our Personal Care Bundle Or Your Money Back…

When you receive our personal care items we have a simple promise: fall in love with it within 30 days or you can get a refund.

No questions asked.

Most Frequently Asked Questions About Truvani’s Personal Care Line

Choose Product:

  • Truvani toothpaste is fluoride-free, sulphate-free, paraben-free, triclosan-free, carrageenan-free, gluten-free. And of course, we also use organic ingredients and other important ingredients to make toothpaste… toothpaste.

    To see the full ingredients list, click here.

  • I’m not sure why toothpastes get it so wrong, but here’s the truth:

    • Conventional toothpastes were laced with ingredients I wouldn’t put near my mouth…
    • And I felt like natural toothpastes left my mouth feeling unclean.

    I feel like I tried so many different toothpastes and could never find one I could say was ‘perfect.’ And that’s when I knew I had to work with someone to make my own.

    Best part:

    • NO CARRAGEENAN
    • NO DEA (DIETHANOLAMINE)
    • NO FORMALDEHYDE-RELEASING PRESERVATIVES
    • NO SODIUM LAURYL SULFATES (SLS or SLES)
    • NO ARTIFICIAL FLAVORS
    • NO ARTIFICIAL COLORS
  • Truvani’s Clean Toothpaste is easy to use. Just apply to your toothbrush, and brush away. There’s no artificial flavors or artificial colors.

    So, it may not look as cool as a conventional toothpaste… but it feels so much better knowing we aren’t using all that weird stuff.

    When you’re done, you’ll notice a slight peppermint feeling in your mouth helping you know your breath is fresh… your teeth will also feel smooth.

    It’s amazing.

  • Truvani’s toothpaste contains organic vegetable glycerin, organic peppermint oil, organic coconut oil, organic monk fruit extract and organic menthol oil.

    To see the full ingredients list, click here.

  • Now, you’ll notice that our toothpaste is not USDA Organic. You might be wondering why…

    We use some ingredients that can’t be certified organic because they are “from the earth,” but not necessarily “organic.” Like calcium carbonate. This is often made from minerals from rocks… and rocks can’t be certified organic.

  • Yes.

  • While we’re confident that you’ll love your Truvani products, we do offer a hassle-free, 30 day “Love Our Products” guarantee. Starting from the day you receive your product, you have 30 days to try out the product. If for any reason you’re unhappy with the product, contact our support team at support@truvani.com and they’ll give you directions on how to get a refund. Please note, this refund excludes shipping and handling.

    Please note that this guarantee applies only to first-time purchases, of a specific product, and approved refund requests do not include shipping and handling fees.

    See full Terms and Conditions.

  • We’d love to hear from you! Shoot us an email at support@truvani.com and let us know how we can help.

  • You see, an antiperspirant is an over-the-counter drug that chokes your sweat glands shut and prevents you from sweating. At Truvani, we think this is a problem. Our bodies sweat for a reason. Why would we prevent it from doing what it wants to do?

    Our organic deodorant, on the other hand, combines a blend of ingredients that can help neutralize odor and can help with dryness. It won't stop you from sweating and that’s a good thing. But we do need something to absorb that sweat and our deodorant can help.

  • According to the USDA, a product must only be minimally processed and not contain any added color or artificial ingredients in order for it to be labeled as “natural.” This leaves a lot of room for vague interpretation on ingredient sourcing and processing.

    To be classified as organic, a product has to go through a rigorous certification process. Once certified, organic products are regulated through the United States Department of Agriculture (USDA). Truvani deodorant is USDA certified organic.

  • Many people put deodorant on shaved skin, which is, in essence, broken and can be easily irritated. This is one of the reasons why ingredients in deodorant are so important. Using organic deodorant can put your mind at ease by knowing that you’re putting clean products on your body. We’re proud to offer you a deodorant without nasty ingredients.

    • Propylene Glycol (biobased)
    • Polysorbate 60 - nitholixated emulsifier (outlawed by state of New York)
    • Sodium Acrylate/Acryloyldimethyltaurate/Dimethylacrylamide Crosspolymer (type of plastic)
    • Glycine Soja (Soybean) Oil
    • Hydroxyacetophenone

    Instead, we focus on organic ingredients, because we believe what you put on your body is just as important as what you put in it.

    To see the full ingredients list, click here.

  • If you have formerly used conventional antiperspirants containing aluminum or artificial/synthetic ingredients, your body will likely experience a brief adjustment period to natural deodorant. As your body goes through the detoxification process during the switch, you may experience increased wetness or different odor before it adjusts.

    Sweat is a natural detoxification process of the body that we aim to manage with organic deodorant, not stop completely.

  • Truvani’s deodorant uses organic Caprylic/Capric Triglyceride, a combination of coconut oil and glycerin, which creates a barrier on the skin’s surface to help with dryness. Our drying agents which are also used for odor absorption are organic tapioca starch and organic arrowroot powder. To keep you smelling nice throughout the day, we also use sodium bicarbonate, which is better known as baking soda.

    Functionally, our deodorant uses organic beeswax to keep all of the ingredients together, as well as organic shea butter and coconut oil for a comfortable, smooth glide. To maintain freshness, we included organic rosemary extract and organic sunflower seed oil as a carrier oil to disperse the rosemary extract throughout the entire deodorant (without this, the rosemary would stay in one clump in the deodorant).

  • You can apply Truvani’s round tip deodorant just as you would any other. For best effectiveness, apply to dry skin and cover the entire surface of your underarms.

  • Truvani’s deodorant contains no added or unnecessary artificial fragrances. We use organic rosemary extract and organic sunflower seed oil to maintain the freshness of this product.

  • Yes, all Truvani personal care products are cruelty free.

  • Yes, Truvani deodorant is USDA certified organic.

  • While we’re confident that you’ll love your Truvani products, we do offer a hassle-free, 30 day “Love Our Products” guarantee. Starting from the day you receive your product, you have 30 days to try out the product. If for any reason you’re unhappy with the product, contact our support team at support@truvani.com and they’ll give you directions on how to get a refund. Please note, this refund excludes shipping and handling.

    Please note that this guarantee applies only to first-time purchases, of a specific product, and approved refund requests do not include shipping and handling fees.

    See full Terms and Conditions.

  • Send us a quick email to support@truvani.com we will gladly answer your questions.

  • Many conventional lip balms contain parabens, petrolatum, phthalates, mineral oil, paraffin, GMOs, phenol, lead, palm oil, SLS/SLES, Formaldehyde, Triclosan, Talc-Hydroquinone, Toluene, Coal Tar, Oxybenzone and gluten.

    You will only find organic, easy-to-identify ingredients in Truvani’s organic lip conditioner.

    To see the full ingredients list, click here.

  • Because why not? We hope to eliminate all nasty ingredients from daily-use products. The big reason why it matters? Simple. What you put on your body can be just as important as what you put in your body… ingredients matter.

  • Truvani’s lip conditioner contains the high quality, organic ingredients to moisturize you as nature intends: Organic Olive Oil*, Organic Beeswax*, Organic Coconut Oil*, Organic Jojoba Oil*, Organic Shea Butter*, Organic Cocoa Butter*, Organic Rosemary Antioxidant*

    * Please review the ingredients panel for the full names of each ingredient.

  • According to the USDA, a product must only be minimally processed and not contain any added color or artificial ingredients in order for it to be labeled as “natural.” This leaves a lot of room for vague interpretation on ingredient sourcing and processing.

    To be classified as organic, a product has to go through a rigorous certification process. Once certified, organic products are regulated through the United States Department of Agriculture (USDA). Truvani deodorant is USDA certified organic.

  • Truvani’s lip conditioner does not contain SPF.

  • Truvani lip conditioner is made entirely of organic ingredients and can be used by children.

  • All Truvani’s products are cruelty free. Our lip conditioner contains organic beeswax, which is not vegan.

  • Yes, Truvani lip conditioner is USDA certified organic.

  • While we’re confident that you’ll love your Truvani products, we do offer a hassle-free, 30 day “Love Our Products” guarantee. Starting from the day you receive your product, you have 30 days to try out the product. If for any reason you’re unhappy with the product, contact our support team at support@truvani.com and they’ll give you directions on how to get a refund. Please note, this refund excludes shipping and handling.

    Please note that this guarantee applies only to first-time purchases, of a specific product, and approved refund requests do not include shipping and handling fees.

    See full Terms and Conditions.

  • Send us a quick email to support@truvani.com we will gladly answer your questions.

If you have any questions, give us a call at 1-866-TRUVANI (878-8264)

These statements have not been evaluated by the food and drug administration. This product is not intended to diagnose, treat, cure or prevent any disease. Users’ reviews reflect the opinions of the individual user, not the company. Individuals’ experiences may vary. Users’ comments about the benefits they attribute to truvani’s products do not necessarily reflect the views of the company. Disclaimer – the results may vary from person to person. Packaging may vary.

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