Free From Flouride Free From Parabens Free From Carrageenan Free From Artificial Flavors

It tastes great, my mouth feels clean, and NO nasty ingredients.

I care about my teeth. And gums. And I do everything in my power to take care of them - brushing, flossing, regular dental appointments. I even avoid sticky, sugary candy and soda.

Plus, I just want my teeth to be clean. And smooth. I often find myself running my tongue across my teeth to make sure I don’t feel anything on them.

Unfortunately, I struggled to find a toothpaste I loved.

Hi, I’m Vani Hari, and I’m the co-founder of Truvani. I’m not sure why toothpastes get it so wrong, but here’s the truth:

  • Conventional toothpastes were laced with ingredients I wouldn’t put near my mouth…
  • And I felt like natural toothpastes left my mouth feeling unclean.

I feel like I tried so many different toothpastes and could never find one I could say was ‘perfect.’ And that’s when I knew I had to work with someone to make my own.

First, I did some research. I learned that for toothpaste to work, you need two things: an abrasive to help clean the teeth and b) peppermint oil for a fresh breath feeling after brushing

So, we kept it simple…

Finally a Fluoride Free Toothpaste - That Works!

The Best Ingredients I Could Find - Now in Truvani's Clean Toothpaste

When you look at our ingredient label of Truvani’s clean toothpaste, you’ll instantly fall in love...

First, you’ll notice what we don’t have in it:

  • NO CARRAGEENAN
  • NO DEA (DIETHANOLAMINE)
  • NO FORMALDEHYDE-RELEASING PRESERVATIVES
  • NO SODIUM LAURYL SULFATES (SLS or SLES)
  • NO ARTIFICIAL FLAVORS
  • NO ARTIFICIAL COLORS

Then, you'll see:

  • A UNIQUE BLEND OF INGREDIENTS.
  • INGREDIENTS YOU CAN TRUST
  • KAOLIN CLAY, ORGANIC PEPPERMINT OIL, MONK FRUIT EXTRACT

Now, you’ll notice that our toothpaste is not USDA Organic. You might be wondering why…

We use some ingredients that can’t be certified organic because they are “from the earth,” but not necessarily “organic.” Like calcium carbonate. This is often made from minerals from rocks… and rocks can’t be certified organic.

I’ll share more about each ingredient in a second…

First, here’s what people think:

Each of these ingredients were hand-selected because of how much value they add to a simple toothpaste like this.

“Finally! A Clean Toothpaste With Great Ingredients...”

I personally love this toothpaste, and I’m excited to use it daily. Maybe several times a day. But I know people are always concerned about new products like toothpaste…

...because it has to work.

So, we asked people on the Truvani Team to try it out. Here’s what they said:

I know you’re going to love it too.

Now let me tell you about each ingredient...

Look At These Amazing Ingredients Inside Truvani’s New Clean Toothpaste

Calcium Carbonate

Calcium Carbonate

This is a gentle abrasive that can help clean your teeth… made from minerals.

Organic Peppermint Oil

Organic Peppermint Oil

This ingredient can help provide a fresh breath feeling after brushing.

Organic Coconut Oil

Organic Coconut Oil

This can help with overall oral hygiene as it’s a natural surfactant.

Organic Menthol Oil

Organic Menthol Oil

This ingredient can help provide a fresh breath feeling after brushing.

Deionized Water

Deionized Water

This helps turn toothpaste into a usable, soft paste vs a hard cement-like paste.

Organic Monk Fruit Extract

Organic Monk Fruit Extract

This helps add a subtle sweetness to the toothpaste without using weird ‘flavors.’

Kaolin Clay

Kaolin Clay

This is a gentle abrasive, “From The Earth,” that can help clean your teeth.

Organic Vegetable Glycerin

Organic Vegetable Glycerin

This organic ingredient is derived from organic flaxseed… adds texture and provides a base for toothpaste.

Non-GMO Xanthan Gum

Non-GMO Xanthan Gum

This helps create a smooth, toothpaste texture.

Here’s What Makes Truvani Clean Toothpaste Special

When you use Truvani Clean Toothpaste, you’ll notice two things:

Thing #1: It’s more liquidy (or gooey) than normal toothpaste.

This is because we do not use careeganan or other “fluffing agents.” Don’t worry though. Stand the toothpaste upright on your bathroom sink and when you use it… you’ll enjoy watching the toothpaste sink into your toothbrush bristles.

Thing #2: The toothpaste tube is larger than anticipated.

This is our first run of this new product. The ingredients are amazing, of course, but we made one small mistake.

We thought 3oz would take up more space than it did and we accidentally used a tube that was a little larger than needed. We will adjust this on future runs.

Don’t worry though. We promised 3oz and that’s exactly what you get.

Our Guarantee


Fall In Love With Our Clean Toothpaste Or Your Money Back…

When you receive our Clean Toothpaste we have a simple promise: fall in love with it within 30 days or you can get a refund.

No questions asked.

How Should I use Truvani Clean Toothpaste?

Truvani’s Clean Toothpaste is easy to use. Just apply to your toothbrush, and brush away. There’s no artificial flavors or artificial colors.

So, it may not look as cool as a conventional toothpaste… but it feels so much better knowing we aren’t using all that weird stuff.

When you’re done, you’ll notice a slight peppermint feeling in your mouth helping you know your breath is fresh… your teeth will also feel smooth.

It’s amazing.

Do you have a question about Truvani’s Clean Toothpaste? Here are some answers...

  • Truvani toothpaste is fluoride-free, sulphate-free, paraben-free, triclosan-free, carrageenan-free, gluten-free. And of course, we also use organic ingredients and other important ingredients to make toothpaste… toothpaste.

    To see the full ingredients list, click here.

  • I’m not sure why toothpastes get it so wrong, but here’s the truth:

    • Conventional toothpastes were laced with ingredients I wouldn’t put near my mouth…
    • And I felt like natural toothpastes left my mouth feeling unclean.

    I feel like I tried so many different toothpastes and could never find one I could say was ‘perfect.’ And that’s when I knew I had to work with someone to make my own.

    Best part:

    • NO CARRAGEENAN
    • NO DEA (DIETHANOLAMINE)
    • NO FORMALDEHYDE-RELEASING PRESERVATIVES
    • NO SODIUM LAURYL SULFATES (SLS or SLES)
    • NO ARTIFICIAL FLAVORS
    • NO ARTIFICIAL COLORS
  • Truvani’s Clean Toothpaste is easy to use. Just apply to your toothbrush, and brush away. There’s no artificial flavors or artificial colors.

    So, it may not look as cool as a conventional toothpaste… but it feels so much better knowing we aren’t using all that weird stuff.

    When you’re done, you’ll notice a slight peppermint feeling in your mouth helping you know your breath is fresh… your teeth will also feel smooth.

    It’s amazing.

  • Truvani’s toothpaste contains organic vegetable glycerin, organic peppermint oil, organic coconut oil, organic monk fruit extract and organic menthol oil.

    To see the full ingredients list, click here.

  • Now, you’ll notice that our toothpaste is not USDA Organic. You might be wondering why…

    We use some ingredients that can’t be certified organic because they are “from the earth,” but not necessarily “organic.” Like calcium carbonate. This is often made from minerals from rocks… and rocks can’t be certified organic.

  • Yes.

  • While we’re confident that you’ll love your Truvani products, we do offer a hassle-free, 30 day “Love Our Products” guarantee. Starting from the day you receive your product, you have 30 days to try out the product. If for any reason you’re unhappy with the product, contact our support team at support@truvani.com and they’ll give you directions on how to get a refund. Please note, this refund excludes shipping and handling.

    Please note that this guarantee applies only to first-time purchases, of a specific product, and approved refund requests do not include shipping and handling fees.

    See full Terms and Conditions.

  • We’d love to hear from you! Shoot us an email at support@truvani.com and let us know how we can help.

If you have any questions, give us a call at 1-866-TRUVANI (878-8264)

These statements have not been evaluated by the food and drug administration. This product is not intended to diagnose, treat, cure or prevent any disease. Users’ reviews reflect the opinions of the individual user, not the company. Individuals’ experiences may vary. Users’ comments about the benefits they attribute to Truvani’s products do not necessarily reflect the views of the company. Disclaimer – the results may vary from person to person. Packaging may vary.

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