Ever look at the ingredient label of a deodorant?
It’s scary. So many weird ingredients. And when I googled them… I was horrified. Some of the ingredients were super controversial.
I wanted nothing to do with it. I tossed my deodorant into the trash.
Hi, I’m Vani Hari, and I’m the co-founder of Truvani. When I made the switch to organic living years ago, I struggled to find a deodorant I loved.
I tried so many of them, too. Some irritated the sensitive skin under my arms. Some didn’t have the best ingredients. Others just flat out didn’t work. I needed something better…
What you put on your body can be as important as what you put in your body.
Ideally, I wanted a deodorant that was both a) USDA organic and b) actually worked. It seems so simple, but I couldn’t find anything that I would consider “perfect.”
So, I decided to take matters into my own hands. Truvani is launching our own deodorant…
When you look at our ingredient label, you’ll instantly fall in love with Truvani organic deodorant.
First, you’ll notice what we don’t have:
Then, you’ll see:
But look at the label yourself. And compare it to an example deodorant label. It’s a world apart.
Now, it gets better, too...
It actually works!
I personally love this deodorant and I’m excited to use it every day. But I know many people are always concerned: does it actually work?
We asked people on the Truvani team to try it out. Here’s what they said:
I want to make one thing clear:
This is a deodorant. This isn’t an antiperspirant. This is an important distinction:
You see, an antiperspirant is an over-the-counter drug that chokes your sweat glands shut and prevents you from sweating.
At Truvani, we think this is a problem. Our bodies sweat for a reason. Why would we prevent it from doing what it wants to do?
Our organic deodorant, on the other hand, combines a blend of ingredients that can help neutralize odor and can help with dryness.
It won't stop you from sweating and that’s a good thing. But we do need something to absorb that sweat and our deodorant can help.
How does it work?
Let me explain why we use each ingredient…
This helps keep the ingredients inside Truvani Organic Deodorant fresh.
This acts as an emollient which helps soften the skin.
This helps hold the deodorant together into an easy, glide-on experience.
This helps neutralize unwanted odor.
This acts as a carrier oil to disperse through the entire deodorant.
This acts as an emollient which helps soften the skin.
Made from combining coconut oil and glycerine, it can help create a barrier on the skin surface to help assist with dryness.
This can help absorb unwanted odors while acting as a “drying agent.
This can help act as a “drying agent” to keep you dry.
When you receive our Organic Deodorant we have a simple promise: fall in love with it within 30 days or you can get a refund.
No questions asked.
(Minus shipping and handling, when applicable)
After you take a shower (or bath), we suggest you generously apply our deodorant under your arms. We also recommend you apply before heavy physical activity - like going to the gym.
Truvani Organic Deodorant goes on smooth. Without streaks. It’s a non-staining formula, and it’s great for sensitive skin.
Our blend of ingredients can help you feel fresh throughout the day. We use Organic Arrowroot Powder and Organic Tapioca Starch to help with dryness. We use Sodium Bicarbonate (baking soda) to help neutralize odor.
Plus, we are certified USDA Organic. We use the best ingredients we can find. Hands down.
You see, an antiperspirant is an over-the-counter drug that chokes your sweat glands shut and prevents you from sweating. At Truvani, we think this is a problem. Our bodies sweat for a reason. Why would we prevent it from doing what it wants to do?
Our organic deodorant, on the other hand, combines a blend of ingredients that can help neutralize odor and can help with dryness. It won't stop you from sweating and that’s a good thing. But we do need something to absorb that sweat and our deodorant can help.
According to the USDA, a product must only be minimally processed and not contain any added color or artificial ingredients in order for it to be labeled as “natural.” This leaves a lot of room for vague interpretation on ingredient sourcing and processing.
To be classified as organic, a product has to go through a rigorous certification process. Once certified, organic products are regulated through the United States Department of Agriculture (USDA). Truvani deodorant is USDA certified organic.
Many people put deodorant on shaved skin, which is, in essence, broken and can be easily irritated. This is one of the reasons why ingredients in deodorant are so important. Using organic deodorant can put your mind at ease by knowing that you’re putting clean products on your body. We’re proud to offer you a deodorant without nasty ingredients.
Instead, we focus on organic ingredients, because we believe what you put on your body is just as important as what you put in it.
To see the full ingredients list, click here.
If you have formerly used conventional antiperspirants containing aluminum or artificial/synthetic ingredients, your body will likely experience a brief adjustment period to natural deodorant. As your body goes through the detoxification process during the switch, you may experience increased wetness or different odor before it adjusts.
Sweat is a natural detoxification process of the body that we aim to manage with organic deodorant, not stop completely.
Truvani’s deodorant uses organic Caprylic/Capric Triglyceride, a combination of coconut oil and glycerin, which creates a barrier on the skin’s surface to help with dryness. Our drying agents which are also used for odor absorption are organic tapioca starch and organic arrowroot powder. To keep you smelling nice throughout the day, we also use sodium bicarbonate, which is better known as baking soda.
Functionally, our deodorant uses organic beeswax to keep all of the ingredients together, as well as organic shea butter and coconut oil for a comfortable, smooth glide. To maintain freshness, we included organic rosemary extract and organic sunflower seed oil as a carrier oil to disperse the rosemary extract throughout the entire deodorant (without this, the rosemary would stay in one clump in the deodorant).
You can apply Truvani’s round tip deodorant just as you would any other. For best effectiveness, apply to dry skin and cover the entire surface of your underarms.
Truvani’s deodorant contains no added or unnecessary artificial fragrances. We use organic rosemary extract and organic sunflower seed oil to maintain the freshness of this product.
Yes, all Truvani personal care products are cruelty free.
Yes, Truvani deodorant is USDA certified organic.
While we’re confident that you’ll love your Truvani products, we do offer a hassle-free, 30 day “Love Our Products” guarantee. Starting from the day you receive your product, you have 30 days to try out the product. If for any reason you’re unhappy with the product, contact our support team at firstname.lastname@example.org and they’ll give you directions on how to get a refund. Please note, this refund excludes shipping and handling.
Please note that this guarantee applies only to first-time purchases, of a specific product, and approved refund requests do not include shipping and handling fees.
See full Terms and Conditions.
Send us a quick email to email@example.com we will gladly answer your questions.
These statements have not been evaluated by the food and drug administration. This product is not intended to diagnose, treat, cure or prevent any disease. Users’ reviews reflect the opinions of the individual user, not the company. Individuals’ experiences may vary. Users’ comments about the benefits they attribute to Truvani’s products do not necessarily reflect the views of the company. Disclaimer – the results may vary from person to person. Packaging may vary.
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