Hi, I'm Vani Hari, the co-founder of Truvani. Ever since we launched our small company, I have wanted to make a snack bar that I would be happy to eat.
Some other companies just got it so wrong. I would pick up the bar, look at the ingredient label and ask myself, "How come I can't pull some of these ingredients out of my pantry or refrigerator?"
Oh. I know why. Because some companies add in these highly-processed ingredients for their own benefit... not their customers’ benefit.
This was not okay.
You see, I want a snack bar that has ingredients that could be found in any normal kitchen. And even though it seems so simple, it was a BIG FIGHT.
Manufacturer after manufacturer kept telling us we had to use this ingredient for this reason or that ingredient for that reason. None of this was okay.
I wanted to use only ingredients found in my kitchen and nothing else.
This is why I came up with a set of rules for a great snack bar. There are 3 of them.
Ever eat a snack bar that seemingly saps all of the wetness out of your mouth, as if you spent an eternity in a desert.
Or worse, a bar that's so sticky you feel like you need to wash your hands immediately after eating it?
This is not okay in my book. You see, I believe you should love the way the bar tastes and feels. It shouldn't leave you with any unpleasant side effects like dry mouth or sticky fingers. NOT OKAY!
Feeling aside, a snack bar should taste great.
Some other bar companies just get it so wrong. They're either too hard, or too soft. Too sweet or not sweet at all.
And in some cases, it feels like a chore to eat them. NOT OKAY!
When I'm eating a snack bar, I want the ingredients to be found in my kitchen. I don't want to see weird additives... or soy lecithin... or anything like that.
I want ingredients I could readily recognize at the organic market. And stock in my home kitchen.
This was the hard part. Manufacturers these days can't help themselves. They want to add all sorts of junk into their food to make their lives easier... NOT OKAY.
If you look at some other bar companies, they get it so wrong. This is one of the reasons why I knew Truvani had to do it better...
...and today is the day!
Today is the day! After more than 2 years of development, we are launching The Only Bar, the Truvani snack bar. Our first flavor is Chocolate Brownie and I know you’ll love it.
What makes The Only Bar so special?
Look at the ingredient label. We used 6 simple ingredients. Each of which are ingredients you can find in any normal kitchen.
It’s a tasty combination of almonds, dates, maple syrup, cocoa, and cacao nibs. Plus, a dash of sea salt.
Natural flavors? Highly-refined sugars? Soy lecithin? Or other cheap fillers? HECK NO! The Only Bar is made with amazing ingredients. It’s also USDA Certified and has non-gmo ingredients.
The best part? Or maybe it’s the worst part…
It tastes so good you’ll want another one.
And no refined sugar. No artificial flavors. No sugar alcohols. No gums. And no brown rice syrup.
That’s the real deal.
Grab it. Stash it. Enjoy it anywhere.
Chocolate Brownie, the first flavor of The Only Bar, delivers 7g of plant-based protein*. It also tastes AMAZING.
The Only Bar is perfect for those moments when you:
This bar took more than 2 years of development. It wasn’t easy. Every time we wanted to create a bar, they would tell us: “you need this weird ingredient” for some random reason.
After a year, we almost gave up. “Maybe it just isn’t possible…”
You see, one of the main issues we had was “holding the bar together.” The available ingredient options were just… not up to the Truvani standard.
Sometimes they weren’t organic. Other times they were highly refined sugar syrups. Then, one day, someone on our team recommended we try Maple Syrup.
And it worked.
The bar stayed together. It tasted great. We knew we had a winner on our hands…
...but, we got hit by a big surprise:
You see, when you add Maple Syrup to your bar, it has to be listed as “added sugars” on the nutrition facts panel.
This is a weird labeling requirement. Added sugar was meant to expose companies adding sugar to their product, outside of the sugar found naturally occurring in the ingredients.
For some reason they decided to label Maple Syrup as an added sugar… even though Maple Syrup is found in nature… which has sugar in it naturally.
We argued about this back and forth with the team. “Should we cancel the bar because of the “added sugars” labeling requirement?”
Luckily we didn’t. We knew we made this bar with ingredients that you can find in your kitchen. We knew we were doing the right thing. We knew that our customers would understand…
So, we moved forward with it. And it’s worth it. We may fight this weird label law at some point, but for now… we can just eat the bar with a smile on our face!
So, if you’re ready to enjoy a snack bar without having to worry about nasty ingredients... order Chocolate Brownie, the first flavor of The Only Bar today!
Learn more about The Only Bar you need when you're wanting something sweet.
This means using minimal ingredients from the best sources possible. Organic and non-GMO when available.
No cutting corners or putting out products simply because there is a demand and cheap to make. Only products we are proud to share with our own families.
We want the best for you, too. That’s why we are so excited for you to try The Only Bar.
When you receive The Only Bar we have a simple promise: fall in love with it within 30 days or you can get a refund.
No questions asked.
(Minus shipping and handling, when applicable)
The Only Bar is dairy free and does NOT have any refined sugar. We use organic maple syrup and dates to sweeten The Only Bar.
While The Only Bar does have 7g of protein from quality sources, The Only Bar is a snack bar - not a protein bar.
Yes! There are organic almonds in The Only Bar.
At Truvani, we are proud of the ingredients in our products and where those products are made.
We manufacture the bar in the USA. The ingredients are sourced from all over. It just depends on what ingredient, and where it’s best to source from.
Yes, it is USDA Certified Organic and does not contain GMO ingredients. We are currently working on obtaining our non-gmo certification. We don’t have it yet as this is a new product, and this often takes several months to complete.
No, it is sweetened with organic dates and organic maple syrup.
Our product is gluten-free and manufactured without dairy or soy in the formula.
Great question. Sometimes, food that grows in the ground can take up trace amounts of heavy metals like Lead, Cadmium, and Arsenic from the soil.
And even though these heavy metals are impossible to eliminate - they are naturally occurring in products that grow in the ground - we believe in sourcing the best ingredients available.
You can’t ever really remove heavy metals from any ingredient that grows in the ground. They are naturally occurring. But we still feel the need to disclose this on our label because at Truvani transparency is everything.
While we’re confident that you’ll love your Truvani products, we do offer a hassle-free, 30 day “Love Our Products” guarantee. Starting from the day you receive your product, you have 30 days to try out the product. If for any reason you’re unhappy with the product, contact our support team at firstname.lastname@example.org and they’ll give you directions on how to get a refund. Please note, this refund excludes shipping and handling.
Please note that this guarantee applies only to first-time purchases, of a specific product, and approved refund requests do not include shipping and handling fees.
See full Terms and Conditions.
Send us a quick email to email@example.com we will gladly answer your questions.
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